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Asian Antique San francisco Article Summaries

Is Your Heart Set On An Antique Engagement Ring?
By: Alex Miller: As Mark Twain said "Let us not be too particular; it is better to have old secondhand diamonds than none at all." And ... engagement ring is not a ring you can wear every day in our rough-and-tumble world, but it's preciousness makes it a tr...

Antiques - The Modern Day Treasure Hunt
By: Todd Lange: In today's world, everything that’s old can be described as antiques and generally speaking that’s quite true. A produ... an antique: The first is to know everything that you can about the antique that interests you and second is to obtain t...

Antique Jewelry: a timeless and elegant adornment
By: Angela Davis: Antique jewelry is a timeless classic adornment which can never go out of fashion. It is the epitome of ethereal charm... more Jewelry articles at: http://www.merryjewelry.com/archive ...

Antique Carpets
By: Uwe Matt: Antique carpets add a touch of grandeur and glamour to your home or office interiors speaking volumes about your rich... varieties of antique Oriental carpets that you will come across while shopping for them!* Antique Sultanabad carpet* An...

Finding Antique Engagement Rings
By: John Elrow: Old antique engagement rings are those classic style rings that bring back the charm and history of an era gone by. Ma... rings at the best price is a concern.Finding Antique Style Engagement RingsOnline auctions and the Internet in g...

Featured Article

Antique & Collectibles Dealers: More Web Exposure for Less Money

Marc Fischer

Antiques and Collectibles dealers can save hundreds if not thousands of dollars in advertising expenses if they follow a couple of simple rules.

Rule number one:Unless you have thousands to throw away on advertising, let someone else do the advertising for you.

I see many dealers either try to start their own website and advertise or they go to a larger antiques mall and set up a shop where they have to advertise their own collections anyway. Many of these dealers spend hundreds on Google or Overture advertising and do not get enough return on this investment.

My advice is to find a service that will advertise for you but does not charge an advertising fee. The larger auction sites are a good example but they are not for everyone. They can be expensive and you may not be able to sell at a satifactory price. Look instead for a dealers mall that is popular in the search engines, either in the natural or paid for listings, that works off of commision. In this way your advertising will be free and you will pay little if anything if your items do not sell.

Rule number two: Use only sites that are made for professional dealers.

Professional antiques and collectibles dealers need to have certain tools.
a. They need to be able to load pictures, and lots of them, add a great deal of decription.
b. They need to have a shopping cart that allows them to accept any form of payment they need. They also need a history of sales and commisions charged.
c. They need a space to call their own. Any site a dealer uses should be able to give the dealer a URL that will show only their own items, not everyone else's on the site. It would also be great if you could search withing each dealers items

So sit back and let someone else worry about the advertising and make sure it's free.

About the Author

Marc Fischer is managing partner of JosephMarc.com a website for professional antiques and collectibles dealers